Merry Christmas & Happy New Year to all!!

You can expect to see more out of semvironment in the near future - we have been swamped with work and we have a whole bunch to share.

We’ll see you next year!…

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How To Differentiate Your Ad In A Competitive Space

As more advertisers are jumping on the paid search bandwagon every day, the ppc marketplace is becoming increasingly emulous. In competitive markets, more and more searches bring up pages full of nearly identical sponsored ads. Here’s an example of a Google search for house painting:

Does anyone else… Continue reading The Invasion of the Text Ad Clones.

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The people at Google never seemed to be the bragging types. However, they must have been too excited not to boast, when they recently declared that they had sorted 1 Terabyte of data in 68 seconds.

A Terabyte (TB) is 1,000,000,000,000 bytes, or 8,000,000,000,000 binary data bits. If these numbers are too mind-boggling to really wrap your head around, think of it this way: if each bit was a sheet… Continue reading Google Sorts Gobs Of Data Really Fast, People Freak Out.

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Baidu, the most widely used search engine in China, recently promised to fire staff and overhaul its operations after a scandal regarding medical listings occurred last month, according to The Guardian. Apparently, companies without medical licenses were advertising on the search engine, tricking customers into paying high rates for non-legitimate medical care. Baidu faced some severe repercussions because of this scandal.

Search Engine Land questioned why Baidu is taking… Continue reading Chinese Search Engine Scandal Sparks Questions.

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Bryan Eisenberg recently blogged at MSN AdCenter Analytics Blog about the 7 Biggest Mistakes of Web Analytics. We thought we’d work off of these seven points and give you our take on how to make the most of your analytics setup, while avoiding some major pitfalls. Some of these tips are universal to all analytics software, including free services, like Google Analytics, while others are obviously geared toward larger… Continue reading How To Make The Most Of Your Analytics.

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A couple of weeks ago Google started placing AdWords ads on Google Finance, as was announced on the Adwords Blog. It was also announced that Google Images would be getting some ads as well. Search Engine Land reported today that Google Images is now testing text ads rather than banner ads.

Instead of a large banner ad at the top or bottom of Google Images results, Google… Continue reading Google Squeezing More Text Ads In Places Like Image Search.

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comScore, Inc. recently announced that online shopping is in decline for the first time in at least seven years. While online sales are only down 4% from this time last year, at a turbulent time in world economics, news of a downturn in online purchases may not come as a surprise to many.

“With consumer confidence low and disposable income tight, the first weeks of November have been very disappointing,” said… Continue reading Study Shows Online Shoppers Spending Less This Season.

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Google AdWords announced Tuesday that it has launched a new keyword tool which will help advertisers target more keywords that searchers could use to find their sites. This search-based tool starts at advertisers’ web pages and works backwards, identifying keywords and phrases that are frequently searched by Google users that may be relevant to the advertisers’ site. Advertisers may then add these keywords to their AdWords campaigns or optimize… Continue reading How To Use Google's New Search-based Keyword Tool.

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A new product is in early testing stages on Google. The product test is by invite only, but it is a feature that may dramatically affect search engine results in the future, especially paid search advertising.

Selected AdWords advertisers are having a line show up below their ad in search results that says “+Show Products from [Advertiser] for [search query].” When clicked, this link expands to a box with three product… Continue reading Google Product Search Plus Box In Alpha.

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